Promotional Gift Award
Memo block is 2012 award in the category communication products this year goes to Karl Knauer KG to the digital shooting gallery in Biberach/Baden, January 20, 2012 of the renowned international promotional gift. “The company is therefore excellent for the development of the first advertisement, the the possibility of so-called augmented reality”, offers of augmented reality. With this innovation Karl Knauer KG enables their advertising messages on the virtual world of mobile games on an analog customers for the first time”to place note block. Therefore a note blocks, as a popular carrier of advertising, which includes access to an interactive game in addition to the individual advertising motif printed on has been awarded. This access is via an augmented reality app. So Karl Knauer KG uses this new technology as first German folding – and advertising media manufacturer in conjunction with a traditional advertising like the note block and thus combines skillfully time-tested products from analogue World with a new, fascinating virtual world and the Internet. The customers of Karl Knauer KG can use the promotional items with their individual app ideal at exhibitions, promotions and sales. The app customized for the client can be downloaded via a QR code from the various app stores.
Augmented reality apps can be activated with almost every major Smartphone or Tablet PC. Karl Knauer KG in exclusive cooperation with the vision box GmbH & co. KG has realized the winning concept and technical implementation, the augmented reality specialists. Augmented reality augmented reality or augmented reality is a computer-assisted exercise known in the real and virtual world mix. Just looked at real world, text information and graphics are displayed in real time. The applications range from the information to the the immediate environment about the navigation into the field of vision up to games.