Ramon Salop
If you have a well organized database, use it to generate sales. If you know when it was purchased, how much you bought and where you live, use this information. Make sales strategies, put to work its sellers and personally attend this matter. Some suggestions: generate an exclusive offer for their captive customers. Congratulate them on their birthday or the anniversary of the company.
If your database is larger than 1,000 active clients, divide them into several groups: purchase type, sector of the city, etc. Send by mail a notice with offer or make a plan of visits, is more successful selling custom than a publicity shot. Sale through their database is larger and also greater success that can be achieved. Do whichever you but do not leave exploit its database, they are captive customers that you must reactivate!.